Why track?
Tracking allows you to see the exact results generated from
the Yellow Pages and gives you the confidence to tailor your
buying plan around the results. It also gives you leverage
when negotiating with Yellow Page representatives.
How does it work?
We’ll provide you with a unique phone number[s] to place
in an ad or directory and then collect information on calls
placed to that number—such as Caller ID, origination phone
number, address, date of call, time of call, length of call, and
Do Not Call status—and then compare that data with the
publication cost of the directory.
One of our unique reporting features is the Likely Case Call
analysis. Based on the estimation that a new case call would
take atleast three minutes to process, we count all of the calls
over that length and do a cost breakdown based on that—
allowing you to see how much it cost to obtain that case.
How will I get the info?
You will receive a monthly report from us via email that
includes your call count and cost analysis, time of day and
day of week breakdown, and a list of all the calls made.
How many tracking numbers do I need?
It depends on your buying plan and exactly what you want
to find out. We suggest tracking each book as a whole.
The exception to that is specialty items in a book such as a
Back Cover ad, Tab or Tip-On—which are typically more
expensive and justify tracking on their own.
Can I use the same number in multiple directories?
No. That defeats the purpose. The whole goal is to see which
directories work and which don’t work.
Can tracking numbers be used in places other
than Yellow Pages?
Absolutely. Yellow Pages are just the beginning…Web sites,
commercials, and direct mail are just a few of the areas you
might want to track.
How long do I track?
It depends on the media. For Yellow Pages the minimum
length is 14 months (12 months of publication run plus an
extra month at the beginning and end to ensure no loss
of service in case of early or late publication dates). The
minimum length of time for non-Yellow Page media is six
months.
The Yellow Page directory has offered to track
my ads for free—why should I pay you to do it?
While many Yellow Page publishers offer to do your tracking
for little or no cost, it is often unreliable. Publishers have a
vested interest in your repeat business and proving that their
directory hasn’t worked for you is a self-defeating purpose.
Also, publishers are under no restriction to keep your
information confidential—the last thing you want is for your
competitor to know your call volume. We’ll never divulge
your information and we’ll put it in writing.
Can I keep the phone number once I terminate tracking?
Yes. Once you’ve let a tracking period run its course and
you would like to take ownership of the phone number we
can transfer ownership to you. Depending on your state and
your service provider, minimal transfer fees and timetables
may apply.
Who have you done this for?
We currently track Yellow Pages for personal injury firms
nationwide, but those firms have entrusted us to keep their
information and their identities confidentail. We’ll do the
same for you!
What payment options are available?
You can either pay monthly via credit card or for a
discounted price pay up front in a lump-sum amount. If
you are using toll free numbers, you will incur monthly toll
charges that will be billed to you monthly.
What do I need to get started?
To provide a tracking number, we’ll need the name of the
publisher, name of the directory, YPPA code (located on the
spine of the directory), publication date, termination number
(number you want your calls forwarded to), publication cost,
and ad size.